||Candace Talmadge, principal of Talmadge Writing Services,
has been a professional writer since 1976, when her career
in journalism started.
Candace has reported and written on a fulltime or freelance
basis for media that include Adweek, Advertising Age,
Business Week, the Dallas Times Herald, D Business,
Forbes, www.insure.com (Insurance News Network), the
International Herald Tribune, The New York Times, Managed
Healthcare, Nursing/Allied Healthweek, the Orange County
Register, the Suffolk County News, Reuters America,
and Texas Business, among others.
In 1989, Candace expanded into business communications, capitalizing
on her media expertise for her clients' benefit. With many
years in the newsroom, Candace speaks the language of the
reporter and editor. She knows their needs and quirks. She
also knows how to assess her clients' business or professional
activities to glean the kinds of information and topics most
likely to be considered "newsworthy." Her approach
to securing positive coverage for her clients is both strategic
Candace's clients have included:
- An internationally recognized outsourcing consultant.
On behalf of this client, Candace helped secure a publisher
for his first book, a nonfiction review of outsourcing.
She also helped place numerous bylined articles and secure
interviews in business and trade media that reached this
client's target customer, such as CIO, CFO, Business Credit,
Call Center CRM Solutions, and Communications News.
- A first-time author.
Candace developed and helped implement a national publicity
campaign for this client's first novel that included innovative
use of the Web (in 1996) for promotion. Originally self-published,
this client subsequently obtained a contract from a major
publisher for his science fiction book.
- A telecommunications consulting and software company.
This privately held business was a virtual unknown when
its public relations program kicked off in early 1999. Working
as part of a team, Candace helped publicize a strategic
shift in the company's overall direction, put the CEO-owner
on the cover of Working Woman and obtained a company profile
in Forbes. At the start of 2001, this company was sold in
a stock transaction valued at a minimum of $525 million.
- A financial services firm.
Work for this client included writing articles for two publications
targeting its sales forces and their customers as well as
brochures and annual reports. Candace also developed two
ideas for nonfiction books to enhance the business's reputation.
They were "Crash-Proof Investing" about asset
allocation for consumers, and "Smart Assets,"
a guide (with attitude) to investing for young people.
- A residential land developer.
Candace devised and implemented an ongoing program of customer
testimonial ads that appeared in newspaper real estate sections
and drew more prospects than any other form of promotion.
Candace also wrote property sales brochures and television
commercials for this client.
- A technology staffing firm.
For this client, Candace wrote a series of professional
development seminars that were designed to elicit resumes
from qualified potential job applicants. She also researched
and wrote technology career articles for the firm's Web
- A personal development institute.
Candace's efforts for this client include local and national
publicity, co-authoring a nonfiction book on alternative
healing, a sales pamphlet and informational brochures, quarterly
newsletters, Web copy, and training manuals for both intuitive
counselors and alternative therapists.
- A gasoline pipeline consortium.
Candace wrote a 20-minute presentation to petroleum industry
analysts for this client. It was the company's first major
speech and was very well received.
- A nonprofit organization focusing on children.
Candace's activities for this pro bono client included writing
direct mail and fundraising letters along with media relations
strategizing and developing story ideas.