Candace Talmadge, principal of Talmadge Writing Services, has been a professional writer since 1976, when her career in journalism started.

Candace has reported and written on a fulltime or freelance basis for media that include Adweek, Advertising Age, Business Week, the Dallas Times Herald, D Business, Forbes, www.insure.com (Insurance News Network), the International Herald Tribune, The New York Times, Managed Healthcare, Nursing/Allied Healthweek, the Orange County Register, the Suffolk County News, Reuters America, and Texas Business, among others.

In 1989, Candace expanded into business communications, capitalizing on her media expertise for her clients' benefit. With many years in the newsroom, Candace speaks the language of the reporter and editor. She knows their needs and quirks. She also knows how to assess her clients' business or professional activities to glean the kinds of information and topics most likely to be considered "newsworthy." Her approach to securing positive coverage for her clients is both strategic and tactical.

Candace's clients have included:

  • An internationally recognized outsourcing consultant.
    On behalf of this client, Candace helped secure a publisher for his first book, a nonfiction review of outsourcing. She also helped place numerous bylined articles and secure interviews in business and trade media that reached this client's target customer, such as CIO, CFO, Business Credit, Call Center CRM Solutions, and Communications News.
  • A first-time author.
    Candace developed and helped implement a national publicity campaign for this client's first novel that included innovative use of the Web (in 1996) for promotion. Originally self-published, this client subsequently obtained a contract from a major publisher for his science fiction book.
  • A telecommunications consulting and software company.
    This privately held business was a virtual unknown when its public relations program kicked off in early 1999. Working as part of a team, Candace helped publicize a strategic shift in the company's overall direction, put the CEO-owner on the cover of Working Woman and obtained a company profile in Forbes. At the start of 2001, this company was sold in a stock transaction valued at a minimum of $525 million.
  • A financial services firm.
    Work for this client included writing articles for two publications targeting its sales forces and their customers as well as brochures and annual reports. Candace also developed two ideas for nonfiction books to enhance the business's reputation. They were "Crash-Proof Investing" about asset allocation for consumers, and "Smart Assets," a guide (with attitude) to investing for young people.
  • A residential land developer.
    Candace devised and implemented an ongoing program of customer testimonial ads that appeared in newspaper real estate sections and drew more prospects than any other form of promotion. Candace also wrote property sales brochures and television commercials for this client.
  • A technology staffing firm.
    For this client, Candace wrote a series of professional development seminars that were designed to elicit resumes from qualified potential job applicants. She also researched and wrote technology career articles for the firm's Web site.
  • A personal development institute.
    Candace's efforts for this client include local and national publicity, co-authoring a nonfiction book on alternative healing, a sales pamphlet and informational brochures, quarterly newsletters, Web copy, and training manuals for both intuitive counselors and alternative therapists.
  • A gasoline pipeline consortium.
    Candace wrote a 20-minute presentation to petroleum industry analysts for this client. It was the company's first major speech and was very well received.
  • A nonprofit organization focusing on children.
    Candace's activities for this pro bono client included writing direct mail and fundraising letters along with media relations strategizing and developing story ideas.

 

 

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